THE AVENU MALL
A Vibrant Community Destination
About Us
Avenue Mall By Retaj Real Estate
Avenue Mall a Vibrant Community Destination Designed to be a central hub for residents of Old Airport and nearbydistricts(e.g., Al Hilal, Najma, Al Thumama). Our development is designed to leave a lasting and unique impact on Qatar’s urban landscape, enhancing the commercial experience and leaving a mark on the evolving trade sector
Why Old Airport, Doha
High-density residential area, Easy access from major roads (C-Ring & D-Ring), Close to Doha’s business hubs and Hamad International Airport, Underserved by large lifestyle-focused malls.
Location & Accessibility
Prime Position on Old Airport Road A major commercial artery in Doha, offering high visibility and accessibility.
5 Minutes
10 Minutes
Location & Accessibility
Old Airport (Al Matar Al Qadeem)-Zone 45
Population (2020 Census): 76,774
Area: Approximately 4.7 km²
Population Density: ~16,334 people per km²
Key Features: This district is home to the former Doha International Airport, now serving as a commercial hub with a mix of residential and retail spaces.
Najma -Zone 26
Population (2015 Estimate): 28,228
Area: Approximately 1.1 km²
Population Density: ~25,000 people per km²
Demographics: Predominantly South Asian expatriate workers, Najma is a densely populated area characterized by a mix of residential, commercial, and community spaces.
A Vibrant Community Destination
Target Audience
Families
- Living in surrounding residential areas (Old Airport, Al Hilal, Najma). - Looking for weekend activities, dining, and entertainment. - Drawn to kids' play zones, cinemas, and family-friendly restaurants.
Young Professionals & Office Workers
- Working in nearby commercial hubs and government offices. - Seeking after-work dining, quick shopping, and casual meet-up spots.
Tourists & Transit Travelers
- Located just 5 minutes from Hamad International Airport. - Perfect for quick visits, souvenir shopping, and airport layover stops.
C-Ring Road Area
- Population (2020 Census): Approximately 50,655 males and 26,119 females. - Area: Covers multiple zones, including parts of Al Mansoura and Najma. - Key Features: C-Ring Road is a major thoroughfare in Doha, connecting various districts and serving as a central point for commercial and residential developments.
Old Airport Advantage
- Surrounded by densely populated communities. - High foot traffic from nearby schools, health clinics, offices, and mosques. - Easy accessibility makes it a go-to spot for both weekday errands and weekend leisure.
Visual Ideas for Slide
- Lifestyle photos: families shopping, friends at cafés, tourists with bags. - Four audience avatars/icons with short descriptors (e.g., "Sara – 34, mother of 2, visits weekly"). - Use a demographic heatmap or stats bar showing: 70% local residents 20% professionals/tourists 10% students/younger shoppers
Marketing & Promotion Strategy
Pre-Launch
6–12 months before opening
- Teaser Campaigns on social media (Instagram, TikTok, Facebook). - Brand Reveal Event for media, influencers, and VIPs. - Hoardings & OOH (billboards along C-Ring Road & Old Airport Road). - Digital countdown clock on mall’s website and app. - Collaborations with local influencers and lifestyle bloggers
Grand Launch
Opening Month
- Opening Festival: live music, celebrity appearances, fashion shows. - Limited-time shopping promotions, giveaways, and contests. - First 1,000 visitors win exclusive Avenue Mall gift bags. - Media coverage: TV, radio, print, digital news outlets.
Ongoing Promotions
Post-launch
- Monthly event calendar: kids’ shows, art installations, food festivals. - Seasonal campaigns: Ramadan nights, Eid markets, Back-to-School. - In-mall digital signage and smart interactive kiosks. - Loyalty app: rewards for frequent shoppers, gamified visits. - Targeted ads for nearby expats, families, and professionals.
Partnerships & Community Engagement
- Collaboration with Qatar-based influencers and vloggers. - Partnerships with schools and local NGOs for community events. - Exclusive retailer promotions and cross-brand campaigns - Tie-ups with Careem/Uber for mall promotions and ride discounts.
Design & Architecture
Key Strengths & Opportunities:
Vision & Purpose
Avenue Mall is thoughtfully designed to serve as a vital community hub where residents and visitors can shop, socialize, and access essential services in one dynamic location. More than a shopping destination, Avenue Mall offers a comprehensive lifestyle experience through a curated mix of retail, dining, wellness, and entertainment.
Strategic Location
Adjacent to a 5-star Hotel Complex: • 207 luxury hotel rooms • 287 serviced hotel apartments (1–3 bedrooms) • Minimum rent for a 1-bedroom apartment: QAR 7,500/month
Prime Residential Catchment Area: • Located near key neighborhoods: Al Thumama, Nuaija, Al Hilal • Represents 48% of Doha’s metro population • Doha Metro Area Population (2022): ~652,000
Mall Facilities & Infrastructure
Retail & Service Mix: • 53 Shops • 8 Kiosks Customer Convenience: • 250 Dedicated Parking Spaces • 4 Main Entrances • 2 Direct Parking Access Points • 2 Direct Access Points from Residential Apartments
Hotel & Serviced Apartment Footfall
Steigenberger Hotel: • Average occupancy: 75% (weekdays) | 95% (weekends) • Estimated Annual Guests: 59,136 Steigenberger Hotel Apartments: • Estimated Annual Guests: 79,806 • Long-Term Residents: 67,450